The term "branding" is often assumed to relate to the concept of connecting a product with a name or identity in a way similar to how early settlers and ranchers branded their livestock to prove ownership. Today's concept of branding has advanced into a sophisticated cluster of traits and activities that move beyond mere identity and rather center on the emotional connection that loyal customers and passionate evangelists experience when using or engaging with their favorite products, entities, and people.
Our presenter will explain what branding is, what is isn't, and why delivering on customers' core emotional needs is the number-one consideration when creating and marketing a successful brand. She will also explain how proper brand creation can increase sales, facilitate business expansion, and create a loyal, resilient customer base that can help your business weather times of economic uncertainty.
Presenter - Nicole Shaw-Provillon
Nicole Shaw-Provillon is the Founder/Co-Owner of Kurly Kürtősh, a boutique dessert caterer specializing in Hungarian chimney cakes. Chimney cakes are a popular Central European street food. Leveraging her experience as a Brand Manager for Lysol, Air Wick Air fresheners and FINISH dishwashing detergents, she focused on creating a high-end brand. Through partnerships with Williams-Sonoma and Bloomingdale's, quintessential ingredients, and premium brand imagery, Kurly Kürtősh is seen by many as an everyday luxury brand like Starbucks.
Founder/Co-Owner of Kurly Kürtősh® the 2019 BANK OF AMERICA Women Business Owner Spotlight Feature.
With honor, we bake at the Hungarian Embassy (D.C.), Bloomingdale's and Williams-Sonoma