If you want to do business on the internet, there are a number of options to choose from; so many, in fact, that it can be bewildering. The choices range from build-it-yourself web sites to fee-based global marketplaces like Amazon and Shopify. If your product is handmade or unique, there are also special platforms -- like Etsy -- that focus specifically on crafters. The options are numerous, and the benefits of each to your business are sometimes unclear.
In this webinar you will learn about the structure of the eCommerce landscape, how to distinguish between the current platforms (such as Shopify and Big Commerce) and marketplaces (such as Amazon and Walmart), and how your choice of online sales outlet will inform your overall go-to-business strategy -- and vice versa. Accordingly, you will also learn what to look for when selecting between SaaS (Software as a Service) like Big Commerce, and open-source platforms like WooCommerce and Magento.
At the end of the hour, participants will be able to continue researching the various eCommerce options with enhanced understanding of how they can impact overall success.
Jeff Hecht, President and CEO, Aronson Hecht Agency (AHA!) and his partner, Phillip Aronson, Chief Visual Officer, have been building brands for organizations here in the United States and abroad; from local, small businesses all the way up to major international enterprises. Clients have included Anheuser Busch, Chase Bank, Häagen-Daz, and Titleist.
Aronson Hecht Agency is a design, internet marketing company; building brands across many platforms with their primary focus and strength being web design and digital marketing. They focus on advertising, digital design, marketing, branding, and web design. These things do not just co-exist, they work in perfect synchronization with one another and with the goals of their clients. This cohesive approach gets brands noticed, gets people talking, and above all, gets results.