As a small business owner, you have established your product or service niche to address a customer need and now you need to determine what price you will charge. This popular workshop returns to take you through pricing fundamentals and to get you thinking about the key variables that will determine the optimal price to offer in today's competitive market.
As a result of this workshop, you will better understand:
1) Your pricing strategy
2) Variables to consider when pricing
3) Various pricing methodologies
4) Pros and cons of discounting
5) Competitive intelligence to drive pricing